Gift Shop Magazine article for Fall 2010 by Sue Marquette Poremba

Even so, Vaillancourt thinks there is a healthy mix of consumers—those who are making more meaningful purchases and yet others who are looking for more disposable chic. Vaillancourt Folk Art reaches out to both ends of the spectrum. The company is best known for its hand-painted Christmas and holiday chalkware figurines. To reach out to younger customers, the company created a Glimmer Line that maintains the highly detailed level of hand-painted quality, but introduces a new look to the old medium.

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Poremba, Sue. “The comforts of country.” Gift Shop Magazine Fall 2010: n. pag. Web. 6 Dec 2010. <>.