Behind The Scenes: Designing The 2018 Wine Label What goes into a wine label? Here is a behind the scenes peek of the development of the wine label for the first Vaillancourt wine. Vaillancourt has joined forces with Latitude Beverages—another Massachusetts business—to bring the first-ever Vaillancourt Christmas wine to consumers later this year as announced in April. Utilizing grapes grown in California’s Alexander Valley, the intent of this Vaillancourt Wine is to create a wine to celebrate Christmas year-round by instilling the warm feelings of the holidays. Although the wine itself will please even the most sophisticated consumer (with its steely dark berry color, and peppered with luscious aromas of blackcurrant, cherries, mocha, vanilla, and cedar flavor), we recognize that wine is often judged by its label. In true Vaillancourt collector-fashion, we’ve taken the opportunity to merge wine and art as Judi is painting a still life to adorn the label. Pictured here is a behind the scenes look within Judi’s home studio where she’s busy painting an image of what will appear on the wine label (The trained eye might notice a never before seen chalkware Santa in development too…). The wine will be a limited edition batch and, like our made in Massachusetts chalkware, will be hand numbered. Join the “waitlist” to be notified once this wine is available for purchase.