Vaillancourt Wine & Coffee: Two New Consumables Anticipate 2018 Introduction Vaillancourt Folk Art, known for their fine art quality Christmas chalkware collectibles, will be expanding their brand with a new product line of consumables. Announced during the 2018 Collector’s Weekend—an annual event where over 100 collectors from around the country descend upon the Vaillancourt’s Sutton, MA headquarters—Vaillancourt has released a coffee and wine that represent the holiday embodiment of tradition. Holiday Blend Coffee is the first batch of coffee featuring a hand-selected blend of four coffee-growing regions: South American Coffee, Central American Coffee, African Coffee, and an Indonesian Coffee. This coffee is produced in Worcester, Massachusetts using an advanced air roasting technology developed at Airis Coffee Roasters with the intent of designing a very drinkable coffee that can be enjoyed every day throughout the holiday season. The coffee is available both in the Vaillancourt Retail Gallery in Sutton, MA and also online. In addition to the coffee, Vaillancourt is partnering with Latitude Beverage—a Boston-based company recognized as one of the fastest growing wine companies in America—to develop a private label Christmas Traditions Wine to be made commercially to consumers, businesses, and restaurants. The Vaillancourts began the endeavor of developing a wine that embodies the quintessential embodiment of a New England Christmas. The wine will be a limited edition batch that is only available during the year it is introduced. Not unlike the fine art Chalkware figurines that are produced in the Vaillancourt’s Sutton, MA studios, the wine’s label will be designed by Judi Vaillancourt and will be retired once the limited edition batch is sold out. With a price point of under $30, the wine makes a perfect host’s gift for a Christmas party or housewarming party, stocking stuffer, as well as being a great wine to be enjoyed by collectors and wine enthusiasts alike. The wine will be available at the Vaillancourt Retail Gallery in Sutton, MA—pending licensing—as well as available online directly though Latitude Beverage.