As we celebrate Vaillancourt Folk Art’s 40th anniversary, I find myself reflecting on the incredible journey that has brought us to this moment. At the heart of this milestone are two people whose vision, creativity, and determination laid the foundation for everything we’ve achieved. My mother, Judi, has been the soul of our company, with her remarkable artistry and evolving style shaping a legacy of timeless designs. Her passion for history, storytelling, and exquisite detail has made our chalkware a true embodiment of Christmas magic. My father, Gary, brought the vision to life with his exceptional business acumen, guiding us with a steady hand to ensure that our work could reach the homes and hearts of families around the world. Together, their partnership has created something far greater than a business—it’s a tradition.

Traditions have always been the core of who we are. Vaillancourt exists because Christmas exists, and the holiday’s essence—family, love, and attention to detail—is reflected in every piece we create. For forty years, we have worked to craft fine art pieces that are not only beautiful but also deeply meaningful, designed to become heirlooms passed down through generations. Our commitment to excellence remains unwavering, and we are inspired by the countless families who have invited us to be part of their holiday celebrations. Looking ahead, we are more motivated than ever to honor our roots while embracing the future with aspirational creativity and innovation.

Our theme this year, “Cherish,” perfectly captured the spirit of reflecting on the past four decades and celebrating incredible milestones for the year—none more striking than Judi’s remarkable Magnum Opus Santa. This one-of-a-kind piece, worthy of inclusion in the world’s most prestigious fine art galleries, left us both humbled and amazed as its $15,000 price tag not only attracted collectors but also ignited even greater enthusiasm. While we continue to establish ourselves as the world’s leading studio of fine art Christmas collectibles, we remain grounded in what truly makes us unique. Our exquisite chalkware and ornaments are only part of our story. Our brick-and-mortar Retail Gallery, a space designed to inspire and embody the magic of Christmas, is another vital element allowing us to provide a place for collectors—both first-time and long-time—to come together and celebrate. Yet, the true heart of our success lies in our people. Over the past forty years, through the highs and lows of the world around us, it has been our talented, passionate, and dedicated team that has made it all possible—creating and inspiring every step of the way. Without them, we would not be what we are today.

As we look to the future, we are excited about all of the short-term plans that we have in motion and all of the long-term aspirations that become clearer and clearer. While never losing sight of what makes us unique, we aim to inspire new generations of collectors and continue building a legacy of timeless artistry. Thank you for being part of this journey, for sharing in the traditions that define us, and for allowing us to be part of your family’s traditions.

Merry Christmas!