2024 Vaillancourt Catalog (Print Edition): Cherish

“I will honor Christmas in my heart, and try to keep it all the year. I will live in the Past, the Present, and the Future.” -Ebenezer Scrooge

As we embark on a new milestone in our history, we are pleased to share with you our 2024 Chalkware and Ornament collections. These collections, featuring chalkware designed by Judi Vaillancourt and ornaments designed collaboratively by Judi and her son, Luke M. Vaillancourt, hold significance beyond the stunning details of each piece. Each item embodies the spirit of Christmas, its traditions, and the bright hope for future celebrations while cherishing the customs of the past.

This year has seen several celebrations marking Vaillancourt’s 40th anniversary, including unique and limited edition designs—sorry, the Limited Edition 40th Anniversary Santa that we introduced during Premier Number Weekend in April was quick to sell out that weekend! One highlight that should not be missed is the publication of the second edition of Gary Vaillancourt’s book, It’s Hard to Tell When a Tradition Begins… This edition includes a new foreword that reveals an emotional story about discovering the Vaillancourt family’s roots and their unlikely connection to Christmas. It was almost like destiny when Gary and Judi visited a 13th-century Church, coincidentally named for St. Nicholas, where the first Vaillancourt to come to the Americas has his records of baptism.

Since 1984, Vaillancourt has been delighted to share the Chalkware collection with you through a print catalog, albeit the 1980s version was a much simpler format! This year, we are even more excited to continue the print catalog tradition as we celebrate the magic of the season with you, unveiling our 40th Anniversary collection: Cherish.