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Master Dealers were premier stores that carried the complete Vaillancourt Folk Art line and were knowledgeable not only on the current line but also on retired Vaillancourt items and special items. Often, Master Dealers would send sales associates to Vaillancourt Folk Art’s Collector’s Weekend for formal training. At times, Judi would reward long-standing Master Dealer accounts by creating a custom Santa that was only available to these stores. Master Dealers reap the benefit of having exclusive territory in which Vaillancourt pieces are sold and have priority for personal appearances by Vaillancourt artists. The Master Dealer program was discontinued in the early 2000s and the pieces are rarely made.
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