Byers’ Choice and Vaillancourt Chalkware

Two American Companies Collaborate for The Holiday’s

Byers Vaillancourt Custom
In 2013, Joyce Byers and Judi Vaillancourt sat down to develop a product that merged two of America’s last domestic Christmas traditions. The result was a Byers’ Choice Santa holding three Vaillancourt Chalkware pieces at different stages of paint. This year, continuing to work together, Judi and Joyce developed the second piece that compliments the first: Christmas Shopper Caroler.

This new Caroler features a young lady who has been busy shopping for Christmas gifts for her friends and family. With two bags from Vaillancourt Folk Art overflowing with two chalkware originals and a basket with a replica vintage confectionery mould, we know that the recipients will have a happy holidays.

In a business environment, it seems to be common that similar businesses would work against each other to achieve market domination, but, in the case of small, family-owned businesses it’s the opposite. While there were hundreds of Christmas companies decades ago, today there are only a few family companies that make Christmas in America. By working together, they help to ensure that quality and domestic craftsmanship still exist so that traditions can grow.

Order The Two Pieces Today