A New Generation for America’s Favorite Christmas Studio Brings a New Generation of Products

Sutton, MA (VFA) September 4, 2008 — On September 19th, 2008 Vaillancourt Folk Art will begin a year long celebration to commemorate 25 years of creating American made chalkware figures in their Sutton, MA studios located in the Manchaug Mills at 9 Main Street.

Started as a cottage industry by artist Judi Vaillancourt and her business executive husband Gary, it has grown into a full artist studio employing 20 artists and artisans. In 2007 their son Luke joined the business as Digital Marketing Director.

Located in a 19th century stone mill where Fruit of the Loom was founded, the site includes a studio, gallery and museum.  Visitors may tour the studio seeing the start to finish creation of the chalkware.  The museum houses one the most extensive collections of antique European and American confectionary moulds in the United States. Also featured are exhibits on chalkware and Christmas gift givers from around the world. The gallery offers a distinctive shopping experience.

The Silver Anniversary celebrations will begin on Friday evening September 19th from 5 to 8 pm.  A commemorative 25th Anniversary Chalkware Santa will be introduced along with an exciting new product line Vaillancourt Et Cetera; featuring designs by Judi Vaillancourt on prints, mirrors, trays, aprons and dishware.

There will also be an Open House on Saturday the 20th from 10:00 to 5:00. The festivities will continue with the Starlight Santa event on Friday October 31st and Saturday November 1st, 2008. Other events are planned through out 2008 and 2009.

For further information visit valfa.com or call 508-476-3601.

About Vaillancourt Folk Art:

Vaillancourt Folk Art is best known for their hand-painted collectible chalkware figures, which are molded from antique chocolate moulds, and their hand blown glass ornaments—which are interpretations of the chalkware figures. Judi Vaillancourt’s collection of vintage chocolate moulds is one of the largest collections in the world. The moulds date back to the 19th century when a gift of chocolate was a special treasure and every small European village had a chocolate shop. Today, these moulds are used to create the Vaillancourt chalkware figures that have been hand-painted in Sutton, Massachusetts since 1984.


Luke M. Vaillancourt, Director of Digital Marketing
Vaillancourt Folk Art

Vaillancourt Folk Art® American-Made, Fine Art Quality Chalkware Tradition